Management
Fan Yang
Founder and Managing Director, and legal representative of the corporation. Owns supplier relationships, commercial terms and the final price on every quotation.
Home / About us
About HARVESTORA
A U.S. trading company that knows how to buy food.
We import two things: frozen seafood and shelf-stable snacks. We do not own plants and we do not pretend to. What we own is the buying relationship, the paperwork and the cold chain, and those three decide whether a food import arrives or gets held.
The company
Procurement is the product.
HARVESTORA TRADING INC is a New York corporation that acts as importer of record for food goods entering the United States. We buy from processing plants, consolidate in the U.S., and supply distributors, retail chains and private-label brands.
Most suppliers in this category are brokers. They pass a factory price to a buyer and take a margin in between, and nothing about the goods is ever really theirs. We buy the goods. That means we carry the commercial risk, we hold the plant accountable to the specification, and we answer for the entry: prior notice, facility registration, foreign supplier verification, customs bond.
The catalogue is short on purpose. Cooked mantis shrimp and roasted snacks are not items we read about last quarter. We know the plants that run them, the seasonal windows, the count grades, the packaging cost, and where the yield loss hides. That is the difference between a quotation and a price you can build a margin on.
An import is not lost on price. It is lost on a two-degree temperature gap, a sample that does not match the production run, or a label that does not clear review.
Documentation available on request: certificate of incorporation, IRS confirmation letter, customs bond and importer number.
Procurement capability
What we can actually do, in these two categories.
Procurement capability is not a slide of services. It is six things that have to happen in the right order for a container of food to arrive legal, cold and on spec.
01
Plant-level buying
We buy at the processing plant, not from a trading desk. Price, grade and production slot are negotiated directly, so packaging cost and yield loss stay visible instead of hiding inside a reseller margin.
02
Cold chain control
Reefer booking, pre-cooling, temperature recording and handover checks. Frozen goods are verified at −18 °C or below at every handover point, and the logs travel with the shipment rather than sitting in a folder.
03
U.S. entry and FDA compliance
Prior notice filed before arrival, food facility registration current, foreign supplier verification on file, customs bond in place. The entry is made in our name, which is exactly why the paperwork has to be right the first time.
04
Specification and sampling
Written specification, retained samples and pre-shipment inspection at the plant. Count, glaze, sensory and pack checks happen where a correction is still possible, not on the receiving dock.
05
Private label and packing
Retail-ready cases, nutrition panel and allergen declaration, artwork in your name or ours. Both snack lines run comfortably under private label; the seafood line packs to retail weight or bulk.
06
Consolidation
Mixed containers across suppliers, one document set, one delivery appointment. Ambient and frozen never share a carton, a container leg or an invoice line, because the cold chain only works if it is kept separate.
Where imports go wrong
Three failures, and how the order is built around them.
Ask any buyer who has imported food for a few years what went wrong last time, and it is almost always one of three things: temperature abuse somewhere between the plant and the dock, specification drift between the approved sample and the production run, or a label that does not clear review and sits in a bonded warehouse while the season passes.
We build the order so that each of those is checked before the goods move. Sampling is against a written spec. Temperature is logged at every handover, not assumed. Labels are reviewed against U.S. requirements before the print run is authorised, not after.
The result is unglamorous: fewer surprises, a price that holds, and a delivery date you can put in front of your own customer.
Ask for a specificationThe team
The people behind your purchase order.
A small team, deliberately. The person who quotes your order is the person who follows it through inspection and delivery. There is no handoff to a department that has never seen your file.
Sourcing · Asia desk
Procurement
Runs quotation, sampling and factory follow-up from first enquiry to approved first article, in the supplier time zone rather than ours.
Operations · Brooklyn
Entry and Logistics
Handles customs entry, receiving, consolidation and outbound delivery from the New York office.
Want pricing on a specific line?
Send the product, the quantity and the delivery city. We reply with a landed price within one business day.